Our Leisure Team

Zachary Holifield is the Senior Director of Sales & Business Development for Coastal Mississippi. A lifelong Mississippian and Coast resident for five years, he brings a profound regional understanding to his role, enhancing the appeal to sports, meetings, conventions, and leisure visitors. He drives visitation growth through innovative sales strategies, including dynamic campaigns and creative programs. His expertise extends to the travel trade industry, coordinating with trade shows, travel agencies, and tour operators. Previously, as International Program Manager at Visit Mississippi, he led significant tourism promotions. Zachary holds a Master’s Degree in Public Relations from The University of Southern Mississippi.

A northern Mississippi native, Jessica moved to the Mississippi Gulf Coast in 2013 to attend The University of Southern Mississippi, where she received her Bachelor of Marine Biology. Jessica has experienced employment with various local attractions along the Coast, contributing to her high level of knowledge and application for visitor service.

As Coastal Mississippi’s Destination Services Manager, Jessica actively assists groups, events, and conventions, along with many others visiting the tri-county region, by providing guidance and resources to ensure their experience on the Mississippi Gulf Coast is successful and memorable.